You are here -- Scsi's Mobile WebKISS™ Guide #8: Want to Increase Your Mobile Search Engine Rankings? - (last revised on Sunday, July 10, 2011 at 5:15 p.m. ET).

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Scsi's Mobile WebKISS™ Guide #8: Want to Increase Your Mobile Search Engine Rankings?

Among the major points covered in this document are the following:

NOTE: Relevant hyperlinks are included within the associated paragraphs to make your browsing session productive and all the more enjoyable.

What Can Be Learned By Reading And Applying What Is Contained In This Scsi Mobile WebKISS™ Guide?

Purpose

The purpose of Scsi's Mobile WebKISS™ Guide #8: Want to Increase Your Mobile Search Engine Rankings? Web page is three-fold:

  1. Provide Mobile Web site personnel with absolutely irrefutable (read: convincing beyond any doubt) proof that adoption of Scsi's "Perfect 10" Mobile Web Site Standard with its underlying set of Scsi's Mobile Web page Best Practices will contribute significantly toward accomplishing this ever-in-demand objective -- and save both time and money in the long run, as well.
  2. Outline a general approach for companies to follow that should lead to the realization for their Mobile Web site(s) of all three constantly-sought-after (read: "triple hitter") goals among Mobile search engine rankings, namely: Findability (at a minimum); Visibility (somewhere well up the list); and Prominence (at or very near the top of the list).
  3. Ultimately, reach the desired end-point goal of climbing Scsi's Search Engine Optimization "Triple-Hitter" Pyramid to prominence -- by adopting, learning exactly how to implement, and committing to adhering to as many of Scsi's Mobile Web site Best Practices as are practicable within your company's Mobile Web site design(s).

Scsi's "Triple-Hitter" Search Engine Optimization Pyramid

Hyperlink to Scsi's Contact Us page.

A simplistic graphic is provided above for reference purposes. The indicated set of three categories -- Findability, Visibility, and Prominence -- are generally referred to by Scsi as the "triple hitter" representation and arbitrary segmentation of search engine results for discussion and assessment purposes.

Why Do It?

Rest assured that once one or more of Scsi's Mobile Web Best Practices -- that any World Class Level Mobile Web site should strive to provide its visitors -- are implemented, they will provide your company with a cost-effective (read: design-in once; use forever) solution for sustaining high organic Mobile search engine rankings -- and do so regardless of what mobile Web search engines may be used to locate your Mobile Web site's pages.

Convince Yourself Beforehand That Scsi's Best Practices Really Do Work.

Okay, so how can Scsi most easily get you to see the benefits behind laying a proper foundation using Scsi's Best Practices? By example would seem to be the most obvious approach.

To help you on this, Scsi has listed below -- arranged for your convenience in ascending order, that is, according to total number of Web pages found -- a representative collection of search phrases and their respective google.com-based search engine non-sponsored (read: organic) rankings (values are likely to change, of course, over time). Accompanying each bulleted result are some related comments shown within the adjacent pairs of parentheses.

Before you look at those extensive results, however, you might wish to know how to make these very determinations for yourself. Don't worry. It's easy to do and is explained below.

Learn How To Prove For Yourself That Scsi's Currently-reported Results Are Reasonably Accurate.

  1. Select a phrase to "put to the test" in real time.
  2. Copy and paste that selected search phrase into a Google-based Search Engine window (e.g., make use of Scsi's dual-domain search window -- or open a new window if you prefer that approach).
  3. Be sure to select the "WWW" radio button to specify the search to be throughout the entire Internet domain.
  4. Select the Search button to initiate the actual search.
  5. When the results appear, view and note where the sonoffconsulting.mobi-based Web pages actually appear.
  6. Select the Back button to return to this mobile Web page and compare the just-viewed results with what is currently indicated as recent Google.com Mobile Search Engine-based results.
  7. Draw your own conclusion(s) about the reasonableness of the currently-listed results.
  8. Repeat this general procedure for any other phrases listed below -- or anywhere else for that matter on the Scsi P&KT Mobile Web Site's pages -- until you are satisfied as to the validity of this process.

What's the Point of this Learning-By-Doing Exercise?

Once you do this sequence a few times, it will become second nature for you. You'll probably show all your friends and associates just how easy and informative this proves to be. Moreover, you will be learning firsthand how to appreciate the power underlying adherence to Scsi's "Perfect 10" Mobile Web Site Standard.

Actual Results of Specific Google.com Mobile Search Engine-based Searches

To give you proof positive that Scsi's mobile search engine optimization (SEO) Best Practices automatically do achieve what is claimed, five categories -- defined and selectable immediately below for your convenience -- of resulting mobile search engine rankings are listed below.

NOTE: In many cases, hyperlinks to the associated Web pages associated with each cited search phrase are provided and allow for immediate detailed examination of the respective Web page's contents.

SEO Category 1: Search Engine Rankings Involving Total Web Page Counts Of Less Than 100,000 Pages

SEO Category 2: Search Engine Rankings Involving Total Web Page Counts Of Between 100,000 And 10,000,000 Pages

SEO Category 3: Search Engine Rankings Involving Total Web Page Counts Of Between 10,000,000 And 100,000,000 Pages

SEO Category 4: Search Engine Rankings Involving Total Web Page Counts Of Between 100,000,000 Pages and 1,000,000,000 Pages

SEO Category 5: Search Engine Rankings Involving Total Web Page Counts Of More Than 1,000,000,000 Pages

What's The Point Of Providing You With All These Mobile Search Engine Rankings Examples?

Obviously, the above-listed results -- across all but the last of the five wide-ranging SEO categories of Search Engine Rankings -- clearly demonstrate outstanding achievement of mobile search engine-based "triple hitter" results for findability, visibility, and prominence rankings associated with Web pages principally associated with the sonoffconsulting.mobi domain.

What is the root cause for the attainment of findability, visibility, and prominence, anyway? Well, the fundamental reason underlying such outstanding search engine rankings is simple: Adherence to Scsi's "Perfect 10" Mobile Web Site Standard with its underlying set of Best Practices -- see Part 2 for details -- that every World Class Level Web site should strive to provide its visitors.

Want Some Independent Confirmation That Adherence to Both Web- and Search Engine Optimization-focused Best Practices Will Pay Off?

Need even more proof? Well, with the kind permission of Andy King, President of Web Site Optimization, LLC and author of Speed Up Your Site: Web Site Optimization, you can now directly access Andy's recently published 40-page PDF presentation entitled, "Organic Search Engine Optimization: Best & Worst Practices for Maximum (and minimum) Rankings." and enjoy his strongly-coupled graphical and point-by-point descriptions for why Best Practices are to be adopted, as well as to learn what some of the Worst Practices are that should definitely be avoided in your pursuit of achieving increased Search Engine Rankings for your Mobile Web site's pages.

Scsi suggests that you thoroughly examine Andy's highly informative document for yourself. Once you do, Scsi believes that you will become convinced that embracing these Web Site Best Practices will prove to be a truly "win-win" approach (read: a knockout "one-two-three triple-hitter" of findability, visibility, and prominence) that all companies' technical and management personnel should fully understand, appreciate, adopt, and vigorously apply to each and every one of their respective Web sites.

How Can You Achieve "Triple-Hitter" Results For Your Web Site's Pages?

Scsi's answer to the above question is both straightforward and obvious -- if you have followed the above-listed content through to this point:

Yes, it's really that simple. However, just wishing to have this solution in place will not make it happen, of course.

Next, let's cover specific details to keep in mind for reaching this most worthwhile, profitable, and productive objective of increasing Search Engine Rankings:

Focus Efforts Toward Achieving Customer-centric Web Site Design Objectives.

To get your bearings and begin to establish directions to move to address the numerous issues involved, Scsi suggests that you start by getting definitive answers to questions such as these:

Provide Textual Content, Including Meaningful Anchor Text Descriptions, On Every Mobile Web page.

Okay, by now you should have convinced yourself that Scsi's Best Practices really do all of what they are claimed to do and that you need to focus your attention on details. Now, you must want to roll up your sleeves and get started and are likely asking the question, "What's next to know and practice?"

Know this: People everywhere are busy. They always want to be provided with information they are seeking and to obtain it quickly and with a minimal amount of effort on their part. Whatever it is that can be incorporated into a Web site that will make such customer-centric tasks easy for them to perform and complete -- preferably as seamlessly as possible -- will place your Mobile Web site at the top of their list of Internet-based "tools" for getting things done. Why? Because they will appreciate that they will become freed to pursue other activities all that much sooner.

What does this mean in terms of Web content? You should always provide substantial textual content, including meaningful anchor text descriptions, on Every Mobile Web page, and here are some reasons for this statement:

  1. Realize that garnering of high search engine rankings in Google or any other search engine of your choice is built upon adherence to the "Content is King" philosophy -- whose basic element is text which conveys information literally -- and (as no surprise to you) text is readily indexable by search engines. In other words, search engines love text.
  2. Search engines really don't deal very well with perceived jibberish, such as JavaScript, plug-ins, graphic images devoid of meaningful and relevant alternative text descriptions.
  3. Search engines do not handle well Web pages that contain broken hyperlinks, that do not validate, or that prove not to be accessible for whatever reason(s).
  4. Search engines seek out and will devour those specific Web pages that are designed to provide meaningful anchor text descriptions and that make use of complete sentences of text.

Maintain Attention To Detail At All Times.

Once you have a list of appropriate questions well underway for what needs to be accomplished, formulate a detailed plan of attack for getting the needed answers, as well as coming up with the qualified personnel (whether inside or outside your company) who can be assigned each of the listed elements to be addressed.

Certainly the details will vary widely in both their breadth and depth for any given Mobile Web site, yet the importance of giving undivided attention to each detail cannot be overemphasized as to its importance to the success of the overall implementation process.

Conclusion: It will always take a concentrated effort by knowledgeable and well-informed Web content developers to both address and to satisfy as many of these critical elements as possible before those Web pages are rewarded by the Internet's current breed of mobile search engines with findability, visibility, and prominence.

Seek Professional Assistance.

Because time is of the essence in nearly all professional endeavors, you should weigh carefully whom you will entrust with specific tasks. Moreover, you should always keep in mind the necessity for retaining independent consultants and other professionals who have suitable experience for the tasks at hand to be an integral part of your project team. Skimping on getting the best persons for the job tends to catch up with any project manager who has taken that route. Scsi's advice is to always make effective use of available resources who can assist you toward meeting your goals and objectives in both a timely and cost-effective manner.

Need Help?

Contact Scsi for assistance in making sure that all of these matters are properly identified, planned for, and both efficiently and effectively implemented.

If you have seriously pored over what is described and exemplified throughout the Scsi P&KT Mobile Web Site's pages, you will understand that Scsi certainly offers you viable approaches and expertise regarding World Class Level Web Site Best Practices. By all means, do not hesitate to contact Scsi for further assistance should you need such help.

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Contact information: Raymond Sonoff, President of Sonoff Consulting Services, Inc., 271 Saxony Drive, Crestview Hills, KY 41017 USA: Telephone: (859) 261-5908.

Major Navigation Links for Scsi's Mobile WebKISS™ Guide #8 Page

NAVIGATION: Skip to MAIN HEADING of this page, view or download a PDF version of this mobile Web page's main contents (including associated hyperlinks), or visit the Mobile Home, Expanded Mobile Home, Graphics-based Mobile Home, Mobile About Scsi, Mobile Site Map, Mobile Productivity, Scsi's Mobile WebKISS™ Guides, Other Mobile Web Sites, or Mobile Contact Us page of the Scsi Mobile P&KT P&KT Mobile Web site. Make use of Scsi's Mobile Access Keys (namely: 1 through 9, and 0 for 10) to view Scsi's Mobile Web Best Practices: #1; #2; #3; #4; #5; #6; #7; #8; #9; #10. Also, find out why the Scsi P&KT Mobile Web Site is both virus- and worm-free. Have questions or comments, or need professional assistance in addressing productivity and knowledge transfer-related matters? If so, send Scsi an e-mail - Envelope for e-mail to Sonoff Consulting Services, Inc. or call our office number (859) 261-5908 to get answers.